FREEDOM BY DESIGN™
I help Chairmen and CEOs transition from 'The Founder's Trap' to an Owner-Optional Enterprise. Build a high-value business that performs consistently, scales profitably, and delivers the strategic exit options you have earned.
You've built something valuable.
Now it's time to unlock its full enterprise value
— so you have real options.
Trusted by global leaders in engineering, manufacturing and industrial operations.





The Greatest Risk to Your Valuation is You.
Engineering businesses stall when the Enterprise Value is tied to the Founder's daily presence.
This isn't just a management headache—it's a Valuation Discount.
This isn't a capability issue.
It's structural. I help you transition from an employee mindset to an Owner-Investor mindset,
transforming your business into a scalable asset that runs without you.
A leadership team that runs daily operations confidently
Delivery becomes consistent — even when you're off-site
Margins improve because waste, rework and chaos disappear
Decisions become data-driven, not crisis-driven
You regain control of your time, energy and future
The business becomes genuinely sellable — at a premium
This is what engineering businesses look like
when they are built with systems, not heroics.
The Freedom Blueprint™
Five steps, delivered with military precision, built from 35 years' experience in complex, safety-critical operations
End reactive decision-making with a focused, engineering-led plan.
Fix the high-impact issues first — the ones silently draining margin.
Create consistent delivery through systems your team can actually follow.
Increase margins, improve cash flow, and scale sustainably.
Choose your next chapter: expand, step back, or prepare for sale.
See what's possible when systems replace firefighting.
"We're making 22% more net profit — with full operational control."
David M.
Managing Director, Precision Engineering
"Margins up 18% — and I finally took a proper holiday."
Sarah K.
Owner, Manufacturing & Assembly
"We doubled the valuation — and I'm no longer essential."
James R.
CEO, Defence Contractor
"Our best staff stayed — and my stress dropped dramatically."
Michael T.
Operations Director, Civil Engineering
I don't just coach. I engineer growth.
I am a multidisciplinary Chartered Engineer and Former Royal Navy Officer. I spent three decades in the environments where you operate: building, scaling, and stabilizing complex technical businesses.
I specialize in owner-managed engineering and manufacturing firms because I speak your language. I navigate the variables that generic coaches miss:
Years Experience
Average Profit Increase
Value Created for Clients
